Culture Decks Decoded: Transform your Culture into a Visible, Conscious and Tangible Asset

October 4, 2019 - Comment

This first of its kind handbook details what a culture deck is and explains how successful companies use theirs to gain an unfair competitive advantage.Your company’s culture can be either a strategic asset or a potential liability – yet it’s hardly a secret that many companies pay lip service to culture without truly living it.

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This first of its kind handbook details what a culture deck is and explains how successful companies use theirs to gain an unfair competitive advantage.Your company’s culture can be either a strategic asset or a potential liability – yet it’s hardly a secret that many companies pay lip service to culture without truly living it. Ever since Reid Hastings published the now-infamous 125-page Netflix culture slide deck in 2009, numerous companies have discovered that a so-called “culture deck” is a highly effective tool for defining and communicating their cultures to current and potential employees.But what is culture, really?Join startup and high-growth company culture expert Bretton Putter on a journey through some of the most effective and thoughtful culture decks illustrating how companies think about their culture – from household names like Netflix, LinkedIn and Etsy to companies on the cutting edge of culture like Next Jump, Valve and HotJar.This book will help you understand:- What culture is- Common misconceptions about culture (how it’s not ping pong tables and free food)- How culture is the most vital asset to attract, recruit and retain A+ talent- How to get the most from your team by building a clearly defined culture that inspires, supports and enhances job satisfaction and people’s ability to get more done and fulfill their potentialLeaders who invest in their culture do so because they understand that it’s the only sustainable competitive advantage they have complete control over. Reading this book will give you the pieces you need to create a culture deck that captures and defines your own unique company culture.

Comments

Anonymous says:

Learn how to define your startup culture When should a startup start working actively on defining its culture? Since I co-founded Reedsy in 2014, this question has always puzzled me: how can I define the culture of a company when it’s just me and my co-founders? When is your culture starting to appear and then what should you do so it evolves positively? How do I make sure it’s not all fake? Culture Decks Decoded is a great read for entrepreneurs who are not just looking at their top line revenue but also at the environment they’re…

Anonymous says:

A succinct guide to a very broad subject. A 17th-century French mathematician Pascal once wrote “I have made this longer than usual because I have not had time to make it shorter.” Mr. Putter has obviously took the time to not only bring together and amazing amount of information and insights, but he has taken the extra time to make it accessible and useful. This book is now on my, pick it up every couple of years for a refresh list.

Anonymous says:

Great read and super practical guide As it’s now becoming clear to most businesses, getting clear on purpose and culture is critical to attracting and keeping the best talent and to business success. Brett’s book is a timely and super helpful guide to building your own successful culture deck. Thanks to him and all those in the book who have shared theirs so openly!

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